NHTSA, a US Safety agency, says distracted driving is a leading cause of auto accidents – up to about 10%. Despite public service announcements and anti-texting campaigns, about 11 teenagers die every day in the US due to texting while driving.  

Apple’s Do Not Disturb While Driving feature in iOS 11can detect when a person is driving.  It automatically silences notifications to keep the screen dark. 
One limitation of the feature is that it cannot distinguish between the driver and a passenger. This feature can be overridden. It remains to be seen how many users will choose to override it and text while driving anyway.  

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